Zero Gravity

Brand identity development for a fictional workout supplement brand with a focus on package design

Year
2024

Client
Undergraduate project


Zero Gravity to me was sort of a fantasy I had concerning energy drinks specifically. I like to go to the gym at night, as I find myself with more energy later, but I also like the boost of a supplement or energy drink. The problem lies in the fact that once you drink an energy drink or take pre workout, you’re very awake for a long time, a few hours at least after you’ve taken it. That’s where this fantasy stems from, an energy drink that’s effect’s only last an hour or so, so you can get your workout in and still sleep well later. A lot of my personal products seem to stem from that idea of fixing my own problems.